Dentists Guide to Developing Website and Social Media Content

The guide below is provided as a resource for dentists, webmasters, and online marketers of dental websites.

This publication may not be made available online except as posted on our website at Except for this restriction this publication is free to use and disseminate without restriction.


We live in the age of content marketing. Pick up a recent edition of a reputable marketing journal and chances are you’ll find an article or some reference to Content Marketing.

Wikipedia defines Content Marketing as “the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action.” Content may be in formats such as news, videos, white papers, e-books, infographics, case studies, how-to- guides, question and answer articles, photos, etc.

Website and social media content has become a primary means of gaining favorable attention and differentiating one dental practice from another. Once a dental practice has its website and social media presence up and going there’s justifiably a reason to feel a sense of accomplishment. However, if your dental practice online presence is to be an ongoing strategic asset then you’re really just getting started.

The reality is that a dental practice website and social media presence will require a steady flow of new, unique, and high quality content in order to remain active and relevant to both prospective patients and to search engines. For most dental practices the need for online content will be present for the lifetime of the practice.

But what kind of content is needed? Fortunately most active dental practices have no shortage of opportunities for developing unique and interesting content for their website and social media properties.

To help generate the flow of ideas here are five types of dental content ideas to consider for your dental practice website.

(to read the complete guide download the PDF or refer to it above)


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